Watch Collections
Travis Scott
X
Audemars Piguet
By LIXSR
November 13 2023
All Pictures Courtesy of Audemars Piguet
Audemars Piguet, a titan in the Swiss watch industry, has embarked on a groundbreaking collaboration with Cactus Jack, the brand and record label founded by the influential American hip-hop artist Travis Scott. This partnership has culminated in the creation of the Royal Oak Perpetual Calendar “Cactus Jack” Limited Edition, a timepiece that seamlessly blends the worlds of luxury watchmaking and contemporary music culture.
A Timepiece with a Twist
The Royal Oak Perpetual Calendar “Cactus Jack” stands out with its unique brown ceramic aesthetic, a tribute to one of Cactus Jack’s signature colors. This limited edition watch, restricted to just 200 pieces and priced at around $201,000, is not just a watch but a statement piece. It features a brown ceramic case and bracelet studs, finished with Audemars Piguet’s signature satin-brushing and polished chamfers.
The watch’s design incorporates several elements that echo Cactus Jack’s aesthetic, including the typography of the calendar and week indications, based on Travis Scott’s hand-drawn model. The day subdial hand takes the shape of the Cactus Jack logo, while the moon phase at 6 o’clock showcases the brand’s emblematic smiley face, glowing blue in the dark.
Technical Mastery Meets Artistic Flair
At the heart of this watch is the selfwinding Calibre 5135, visible through the brown ceramic and sapphire caseback. This movement is adorned with a 22-carat pink gold oscillating weight, engraved with the double signature of “Audemars Piguet” and “Cactus Jack.” The watch is also equipped with a new textured calfskin leather strap, a first for this complication, adding a touch of rugged elegance.
Beyond the Watch: A Capsule Collection
Complementing the watch, Audemars Piguet and Cactus Jack have also released a capsule collection of clothing and accessories. A portion of the profits from this collection will be donated to a charity of Travis Scott’s choice, adding a philanthropic dimension to this collaboration.
Our Perspective
The Audemars Piguet x Cactus Jack collaboration is a fascinating blend of haute horology and hip-hop culture. While the Royal Oak Perpetual Calendar “Cactus Jack” retains the technical excellence Audemars Piguet is known for, its design elements, inspired by Travis Scott’s artistic vision, bring a fresh and vibrant energy to the timepiece. This collaboration not only signifies a new chapter for the Swiss watch industry but also reflects a growing trend of luxury brands embracing contemporary pop culture. The limited availability and high price point make this watch a coveted item for collectors and fans alike, symbolizing the merging of two distinct yet harmonious worlds.
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