ASAP Rocky has launched the “Don’t Be Dumb” merchandise line alongside teasing his upcoming album. Available on his AWGE website, the collection includes uniquely designed apparel like bulletproof vest-style shirts, hoodies, and tank tops, all featuring bold statements such as “American Sabotage” and “Don’t Be Dumb.” This release reflects Rocky’s distinctive style and his fusion of music and fashion.

Collection Details and Design Inspiration

The collection showcases a variety of pieces, including rhinestoned t-shirts with Rocky’s likeness and practical accessories such as barrette packs, keychains, bandanas, and trucker hats. A skateboard deck bearing the collection’s name emphasizes a streetwear vibe. Rocky’s personal display of these items at Coachella 2024 highlighted their integration into his performance wardrobe, demonstrating their appeal both on and off the stage.

Availability

The ‘Don’t Be Dumb’ merchandise is exclusively sold through the AWGE website, allowing fans direct access to Rocky’s latest fashion endeavors. This strategy enhances the connection between his musical artistry and his fashion influence, offering fans a more intimate piece of the artist’s creative world. The collection not only serves as promotional material for his music but also cements Rocky’s status as a trendsetter in the streetwear community.